Mailing Services -- Single-Source Advantages

"It's a good investment if done right but, if you're not fully committed, then don't bother," Sample adds.

Hunt advises would-be printers/mailers to employ personnel with an understanding of bulk mailing, and it's also wise to develop a good relationship with your local post office. "Fortunately, we have a bulk mail center in the DC area that has really helped us, double checking everything before we submit a large job. They'll make sure there are no stumbling blocks, that there's no surcharges after the mail's been dropped off."