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Less than two years ago, the printer obtained a Heidelberg Digimaster 9110 with capabilities for variable imaging. Laser imaging, personalization and mailing became a full-service bundle as Gill approached hotels to gauge their interest in four-color postcard mailers. Casinos pushed the envelope (so to speak) a little further, seeking four-over-four pieces on glossy stock with variable imaging for customer rewards programs geared to those who frequently "tickle the machines."
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