Mailing Services -- Single-Source Advantages

"The casinos have player tracking, where you become a member of the club and get points for the amount of play," Gill explains. "Gamblers can win trips, dinners and shows.

"With that, casinos have large player groups that they want to send their rewards program to at the end of the month, so we focused on doing print design pieces for the players clubs. Then we'd run each piece through the Digimaster—we personalize it, barcode it—depending on what they're going to get for the level of play they've reached. We've now migrated into a full-blown facility for mail; we do the whole gauntlet—the laser imaging, ink-jetting, etc."