Mailing Services -- Single-Source Advantages

So he queried customers on their desire to have everything single sourced, with product getting in the mail a day or two earlier than would be the case using multiple vendors. It proved to be a winning hand.

"There was the fear factor of making a mistake on the data and sending out something improperly. Then you'd have to redo the mailer, re-address and mail it, and end up paying the postage yourself," Gill says of the ramping up process. "The post office can be as helpful as you want it to be. As long as you show an interest and want to get into this business, the post office will bend over backwards for you. We've invited them to come over and run some seminars for our employees, and periodically we take some of their reps to lunch. We'll take pieces over there and get them approved before we mail them for our clients."