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"Today, it's not only being able to mail—it's a lot more than that. You have to be sophisticated with drop shipping, knowledgeable of all the various postal options that are available and you have to save your customers postage."
The single most important step to joining the mailing ranks, according to Landis, is a printer's full commitment to the initiative—the financial outlay, the ongoing investment in education and willingness to stay abreast of the evolving mailing regulations.
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