Legislation Impacting Printers: Topping the Agenda

In the past three years, more than a dozen states introduced Do Not Mail-type legislation, and all died on the vine.

"This is one issue where industry and labor stand shoulder to shoulder. That piques a lawmaker's interest when labor and industry both say they oppose something," Lyons notes. "It's a huge small business issue, since more than 300,000 small businesses rely on the mail to advertise; sometimes, it's their only means of advertising. So, we've been successful in beating this down with the economic message and by correcting some of the environmental myths that are associated with our industry."