When print media is pitted against digital media for dollars, one of the simplest arguments is that digital media is interactive (exciting, always changing) and print media is static (one and done boring).
HA! Enter HP Smart Stream for Designers and HP Spark.
In this episode of Making It With Print on Podcasts from The Printerverse, David Drucker, Noel Tocci, and Deborah Corn recap their demo of HP Spark with Guy Bibi, and discuss how to implement this powerful design tool into endless possibilities for hyper-personalized and customized print.
LISTEN LONG AND PROSPER!
Deborah Corn is the Intergalactic Ambassador to The Printerverse at Print Media Centr, a Print Buyerologist, international speaker and blogger, host of Podcasts From The Printerverse, cultivator of Print Production Professionals the #1 print group on LinkedIn, Girl #1 at Girls Who Print, host of #PrintChat, the founder of International Print Day and the founder of #ProjectPeacock. She is the recipient of several industry honors and is on the Advisory Board for the Advertising Production Club of NYC.
As the Intergalactic Ambassador to The Printerverse, Deborah provides ‘printspiration’ and resources to print and marketing professionals through Print Media Centr. She has 25+ years of experience working in advertising as a Print Producer and now works behind the scenes with printers, suppliers and industry organizations helping them create meaningful relationships with customers and members, and achieve success with their social media, content marketing, event marketing and sales endeavors.
Twitter: @PrintMediaCentr