Making Your (Lack of?) Business My Business
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I do agree with them wholeheartedly that it's not business as usual any more. Savvy printers realize they're total communications providers, not just purveyors of ink-on-paper services. I also go along with the argument that there is too much press capacity, especially in the sheetfed offset arena, chasing too few profitable print jobs. And, yes, like the sometimes cruel laws of nature, the herd of U.S. printers will be thinned. Ailing and undernourished companies will continue to fall by the wayside, creating better opportunities for their more healthy and nimble competitors.
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