Making Your (Lack of?) Business My Business

Diversification is more than just a big opportunity, the NAPL report reveals. "As the essential step in our transition from providers of commodities to providers of communications solutions, it defines our industry's future. But diversification is no more a sure thing for printers than consolidation and e-commerce were," the study stresses. "And we are sure to lose if our enthusiasm and urgency to pursue high-growth, value-added markets leads to neglect of the core preparatory, press and finishing services that are still a big part of the communications mix. We have to diversify by complementing print, and we have to base our diversification on rigorous cost-benefit analysis."