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Rogivue, who is Swiss, went on to explain why MAN Roland was holding this event just prior to PRINT 01. "Because the printing industry is under pressure and needs solutions, fast. Printing is manufacturing—less of an art or craft," he noted. "The industry must increase throughput, minimize makeready and maximize uptime. Our approach to computer-integrated manufacturing is PECOM. Integrated prepress, press and management information. PECOM is a smart factory; it includes standards for integration—the CIP4 print production format."
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