Management Is Prediction --Dickeson

Shall we throw in the towel? Concede that we can't reliably predict and, therefore, we can't manage? No. We must adjust to the realities of variance as best we're able. We live with only short-term weather forecasts. Five-year business plans are tales told by Sheherazade.

We're well aware that a financial plan for a year is shaky. So, instead of a year, how about quarterly planning? Or perhaps weekly planning? The shorter the time interval ahead, the more clearly we can foretell.