MANAGEMENT STRATEGIES — RISING TO THE NEXT LEVEL
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Mike Kind
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The good news is that there is a solution to these challenges. Customers are still essentially allocating an equivalent amount of funds to market their businesses and run their organizations. This is being done by pursuing different types of initiatives than they have in the past.
As printers, we have an enormous opportunity: We occupy the central point of the marketing and communications supply chain, which puts us in an ideal position to continue to capture these marketing dollars.
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Mike Kind
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