manroland and RedTie Announce Strategic Partnership

Says Marian Stefani, managing director, RedTie: "So much of the story when it comes to web-to-print is about education—helping printers to understand how a technology like this can work hard for them and generate profit, not just through creating greater efficiencies, but by providing them with a competitive advantage. Technology today has to do more than just create efficiencies. It's got to add real value and make money for the printer."