manroland and RedTie Announce Strategic Partnership

Concludes Lapinski: "The industry as a whole needs to take a radical look at the way it positions itself and the services it offers to ensure it can meet the needs of customers in the future. We all know it's not only about ink on paper anymore. It's about the added value attached to it, and most importantly of all, the value customers place on it. The new world is a complex mix of multi-channel communications and marketing, and print and printers must add genuine value at the strategic level to complete and find their rightful place in this process. Both manroland and RedTie are completely dedicated to helping printers achieve this."