manroland Signs Contract with Rivet Presse Edition

Variable content to create a stronger relationship with readers
Thanks to the digital printing technology, the newspaper of the future can be built on variable content to create a “new and stronger” relationship with readers and help rebuild circulation and advertising revenues, as well as improve interaction between print and new media. Some of the leading names in France are expected to sign up for the commercial operation. In future newspapers will still have the same core news and features, but readers can receive their own personal content according to their own specific interests or of their region of interest.