Marchand--Focus In, Listen Up!

The sessions are simple to set up, easy to conduct, and have multiple uses. They provide essential information for the making of major decisions. Here are six examples.

1) New Technology
During a focus group, if the head of print production for a major entertainment company (an organization with an annual print budget in the tens of millions) were to make the case for bringing e-mail to the desk of every printing company employee with customer contact, would your CEO be more likely to authorize this essential tool for job communications? No? Well, then how about if the same guy said that as of Jan. 1, his company would no longer work with printers that would not work with his staff via e-mail?