Marchand--Good News / Bad News

Examples: Automobile and computer manuals come from entirely different industries, as do corporate capability brochures, automobile brochures and even annual reports, but in each of these categories there are enough similarities to create a product group or market segment for your company.

Customer Fit. Focus your marketing communications on segments. Use the imagery and language familiar to each industry. Make the timing and content of your marketing communications speak to their production cycles, times-to-market, advertising, promotional, packaging and documentation needs.

« Previous 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 All Next »

0 Comments

View Comments

Companies:
NAPL