Marchand--Good News / Bad News

What they learn will affect how their mix of capabilities is made to fit customer needs efficiently. Only then will marketing communications fulfill their potential: customer retention, new business and sales growth.

—Jacques Marchand

About the Author
Jacques Marchand may be phoned at (415) 357-2929. His firm, Marchand Marketing, provides strategic consulting services, research, market planning, segmentation, lead generation, positioning and marketing communications to help companies in the printing industry increase sales. Send e-mail to jmarchand@marchand.com. Information about the firm's work for clients is also available on its Web site, www.marchand.com.