Marchand on Marketing?Electronic Commerce Reluctance

More than a few observers have noted a pause in the adoption of new digital media by printing companies. They claim that a surprising number are hesitant to install ISDN or T-1 lines, acquire Internet capability, and develop FTP sites, Web pages and e-mail. I've seen no data to support the notion that there is a slowdown in the pace of adoption, but if true, the reluctance should surprise no one.