Marchand on Marketing?Electronic Commerce Reluctance

Prepress Hell
Many printers were burned by their entry into digital prepress during the 1980s and early in this decade. They went through what a printer in Oklahoma memorably described to me as "prepress hell."

It was difficult to work with service bureaus, disruptive and expensive to develop a digital prepress staff, and costly to support poorly trained customers. Printers routinely received incomplete, error-laden files and often had to correct them without being able to bill for their work—or to collect charges for their services.