Marchand on Marketing?Electronic Commerce Reluctance

Finally, digital prepress went against the long-familiar accounting expectations of the printing industry. The technology did not achieve the high utilization necessary to justify replacing both equipment and software in shorter periods of time. Prepress hell, indeed.

No sooner had graphic arts companies adjusted to the realization that digital technology would migrate through the entire manufacturing process—faster than anyone imagined—when opportunities to achieve new real-time links with customers presented themselves.