Marchand--Now's Your Chance to Integrate Operations

In many quarters, this is a welcome development, leaving sales and marketing managers with the time to think about how they'll get laggard customers to avail themselves of capabilities that are poorly understood and little used. This is a task of Herculean proportions.

Take as an example the enormously difficult marketing problems created by the improved short-run efficiency of conventional presses. The ante is raised still further by fully digital presses with versioning and customization capabilities added to their short-run efficiency.