Marchand--Now's Your Chance to Integrate Operations

As this equipment came out of beta and into daily use, it soon became apparent that customers have a difficult time understanding and acting on the advantages these presses confer. (It might be helpful to note that for the purposes of this marketing discussion, I make no distinction between copiers and presses, toner and ink, or between conventional and fully digital equipment. The lines separating them are increasingly blurred and, seen from a marketing perspective, the differences will decrease still more in the years immediately ahead.)