Marchand--Now's Your Chance to Integrate Operations

Resistant Buyers
In corporate organizations, print production and print buying staff work within a prevailing paradigm. They seek to maximize the process as it came to be understood early in this decade. They are not paid to be marketers.

Already familiar with e-mail and soon thereafter with digital production, buyers and production staff were able to understand and adopt file transmission technology, even if more reluctantly than expected.