Marchand--Now's Your Chance to Integrate Operations

These technologies eventually speeded up and eased a complex process at a time when buyers were under unrelenting time pressure.

Short-run conventional and fully digital presses pose a different kind of challenge. To realize their benefits, customers must develop a new approach to marketing their products and services. Print buyers perceive the opportunities only dimly, if at all. They are not empowered to address such questions and, if they were, are likely to resist what may appear to be a threatening change.