Marchand--Now's Your Chance to Integrate Operations

The difficulty verges on asphyxiation in more than a few smaller companies that have opened with plant and equipment built almost entirely around short-run digital. Many of them have been forced to depend on small business and consumers while waiting for corporate and large retail demand.

What to Do?
There are print users inherently able to understand the short runs, versioning and customization—direct mailers and catalogers foremost among them. AEC (architects, engineers, construction) belongs on the list, too.