Marchand--Now's Your Chance to Integrate Operations

In the long run, the greatest gains will come only when forces already at work elsewhere in our economy lead commercial customers to take advantage of digital presses. Shorter times-to-market, reduced cycle times, more frequent new product introductions and updating all point toward adoption, as do continued demands for cost-cutting in the form of reduced inventory, down-sizing and outsourcing. These tendencies and other competitive pressures will lead buyers to digital printing.