Baby Steps, Giant Results –Dana

9) Go where your market hangs out. Conduct searches not only on LinkedIn Groups, but also on Twitter, for example. 
On your Twitter page, is a search box up top? Enter a hash tag (#) before a term or keyword. That will show you who's leading those particular discussions.

10) Generate content! Though listed as #10, this point is the most important one. Today, you need to have ongoing, concurrent conversations across multiple media. Find the social media channels frequented or preferred by your market and jump in. At your fingertips you have YouTube, Facebook, Twitter, LinkedIn and your own Website, for starters.