Baby Steps, Giant Results –Dana

It's true, it's sobering—but it's not all bad. The popularity of new media, social and otherwise, offers a big, fat silver lining to graphic arts service providers.

If you're active on a few social networking sites, you can continuously learn about your particular market and what the business trends are. You'll find out what prospects and even customers think about communications media. You'll come across people talking about your industry and maybe even your business.