Baby Steps, Giant Results –Dana

Customers have always had opinions. Until sites like Facebook, Twitter and LinkedIn were created, these opinions were spoken face-to-face, over the phone or sent by e-mail. There was very little recorded. Now everything's public and sharable.

Service providers must be a part of this virtual soapbox. Those to whom you market your firm are already there, expounding on the pros and cons of one printing process over another, praising printing industry practices (or slamming them), asking for help and recounting experiences they've had as print customers.