Baby Steps, Giant Results –Dana

5) Take a hard look at the message on your Website. Why do your customers come to your Website (or do they)? How about your prospects or other visitors who search on your keywords? Is the content they find about you—or about them?

6) Ask your customers what kind of information and education they need from you. Simple online surveys (i.e., Surveymonkey) are affordable, effective tools for eliciting customer feedback.