Prepare Before Cold-Calling –Dana

Make the offer to the client that you will follow up with an e-mail. When I reach a prospect who's too busy to chat, I offer to send an e-mail with lots of detail about why I'm calling. They always say yes.

Then I follow up with them (telling them I will be doing so) in about a week to be sure they've received it (assuming they haven't already replied by then).