Dana on Marketing Messages: Changing Role Of Print Buyers
Somewhere around 2009, we experienced the birth of MSPs—Marketing Services Providers. That date sticks in my mind, because in November of that year I held a dinner meeting of print buyers here in Boston, as the recession was hitting them smack in the face. The buyers working for agencies were particularly angry that night; many had literally just lost their jobs. We talked about how the printing industry was changing. Specifically, we discussed the printer-as-MSP model (they were against it).
Long regarded as a print buyer expert and trade writer, Margie Dana launched a new business as a marketing communications strategist with a specialty in printing and print buying. She is as comfortable working in social media as she is in traditional media, and now she’s on a mission to help clients build customer communities through carefully crafted content. Dana was the producer of the annual Print & Media Conference.
Although she has exited the event business, Dana is still publishing her Print Tips newsletter each week. For more details and to sign up for her newsletter and marketing blog, visit www.margiedana.com
