Dana on Marketing Messages: Changing Role Of Print Buyers
It's worthwhile to note that those who work with the most printers are more likely to work with printers close to home, while buyers who work with just a few printers are just as likely to go farther afield.
And despite the option of choosing printers anywhere in the world, most print buyers (69 percent of those surveyed) work with local printers. We defined local as within 50 miles.
Long regarded as a print buyer expert and trade writer, Margie Dana launched a new business as a marketing communications strategist with a specialty in printing and print buying. She is as comfortable working in social media as she is in traditional media, and now she’s on a mission to help clients build customer communities through carefully crafted content. Dana was the producer of the annual Print & Media Conference.
Although she has exited the event business, Dana is still publishing her Print Tips newsletter each week. For more details and to sign up for her newsletter and marketing blog, visit www.margiedana.com
