Dana on Marketing Messages: Changing Role Of Print Buyers
We asked a few related questions about Web-to-print, including why respondents did or didn't use this technology. About a third of the buyers indicated that certain products are only available online. Slightly fewer responded that they buy simpler products online, but prefer to (or have to) buy complex products in the traditional and personal manner.
Long regarded as a print buyer expert and trade writer, Margie Dana launched a new business as a marketing communications strategist with a specialty in printing and print buying. She is as comfortable working in social media as she is in traditional media, and now she’s on a mission to help clients build customer communities through carefully crafted content. Dana was the producer of the annual Print & Media Conference.
Although she has exited the event business, Dana is still publishing her Print Tips newsletter each week. For more details and to sign up for her newsletter and marketing blog, visit www.margiedana.com
