Dana on Marketing Messages: Changing Role Of Print Buyers
Do Print Buyers Care About Equipment?
Regardless of how well print buyers actually understand the differences between presses, the vast majority of buyers say that they're influenced by a printer's equipment list. A full 73 percent of buyers surveyed said the equipment list definitely influences their decision to work with a printer, while 23 percent said it did so "some of the time." Only 4 percent of the buyers surveyed said that equipment does not influence them.
Long regarded as a print buyer expert and trade writer, Margie Dana launched a new business as a marketing communications strategist with a specialty in printing and print buying. She is as comfortable working in social media as she is in traditional media, and now she’s on a mission to help clients build customer communities through carefully crafted content. Dana was the producer of the annual Print & Media Conference.
Although she has exited the event business, Dana is still publishing her Print Tips newsletter each week. For more details and to sign up for her newsletter and marketing blog, visit www.margiedana.com
