Dana on Marketing Messages: Changing Role Of Print Buyers
Printers should need no additional proof that showcasing their equipment—especially their presses, both offset and digital—is an effective marketing idea. Rather than simply featuring the make and model of a press, printers should describe the benefits of the equipment from the customer's point of view.
Long regarded as a print buyer expert and trade writer, Margie Dana launched a new business as a marketing communications strategist with a specialty in printing and print buying. She is as comfortable working in social media as she is in traditional media, and now she’s on a mission to help clients build customer communities through carefully crafted content. Dana was the producer of the annual Print & Media Conference.
Although she has exited the event business, Dana is still publishing her Print Tips newsletter each week. For more details and to sign up for her newsletter and marketing blog, visit www.margiedana.com
