Dana on Marketing Messages: Changing Role Of Print Buyers
These are just a handful of the key findings we uncovered in our summer of 2013 print buyer survey. So many other topics were covered, and are discussed in detail in our final report ("The New Print Buyers"), including these: What value-added services do you look for when choosing printers? Do you prefer printers that "just print" or printers that are marketing services providers? Will your annual print budget go up or down this year?
Long regarded as a print buyer expert and trade writer, Margie Dana launched a new business as a marketing communications strategist with a specialty in printing and print buying. She is as comfortable working in social media as she is in traditional media, and now she’s on a mission to help clients build customer communities through carefully crafted content. Dana was the producer of the annual Print & Media Conference.
Although she has exited the event business, Dana is still publishing her Print Tips newsletter each week. For more details and to sign up for her newsletter and marketing blog, visit www.margiedana.com
