Dana on Marketing Messages: Changing Role Of Print Buyers
The results of our findings indicate that the role of print buyers in corporate America is evolving, and it's doing so in ways that printers need to understand in order to deliver the products and services that the new buyers need. PI
About the Author
Long regarded as a print buyer expert and trade writer, Margie Dana launched a new business as a marketing communications strategist with a specialty in printing and print buying. She's as comfortable working in social media as she is in traditional media, and now she's on a mission to help clients build customer communities through carefully crafted content. Dana was the producer of the annual Print & Media Conference. Although she's exited the event business, she is still publishing her Print Tips newsletter each week. For more details and to sign up for her newsletter and marketing blog, visit www.margiedana.com.
Long regarded as a print buyer expert and trade writer, Margie Dana launched a new business as a marketing communications strategist with a specialty in printing and print buying. She is as comfortable working in social media as she is in traditional media, and now she’s on a mission to help clients build customer communities through carefully crafted content. Dana was the producer of the annual Print & Media Conference.
Although she has exited the event business, Dana is still publishing her Print Tips newsletter each week. For more details and to sign up for her newsletter and marketing blog, visit www.margiedana.com
