Dana on Marketing Messages: Changing Role Of Print Buyers
It didn't occur to us then that we were entering an extended period of dramatic change for print buyers, too. In the four years since then, I've watched the role of corporate buyer evolve. It's not done yet.
Last summer I conducted a survey, along with fellow industry consultant John Zarwan, to try and uncover what's changed vs. what hasn't in the role of the professional print buyer. With the information that 315 buyers shared with us, we learned some very significant things about who's buying print today—and what the industry needs to know in order to get in front of these people.
Long regarded as a print buyer expert and trade writer, Margie Dana launched a new business as a marketing communications strategist with a specialty in printing and print buying. She is as comfortable working in social media as she is in traditional media, and now she’s on a mission to help clients build customer communities through carefully crafted content. Dana was the producer of the annual Print & Media Conference.
Although she has exited the event business, Dana is still publishing her Print Tips newsletter each week. For more details and to sign up for her newsletter and marketing blog, visit www.margiedana.com
