Dana on Marketing Messages: Changing Role Of Print Buyers
Changes in how we communicate with one another, with customers, with prospects and with consumers, as well as the widespread popularity of all sorts of digital media, have impacted professional print buyers in lots of ways. Instead of working mostly in communications departments, we find that a third of print buyers are in marketing, a third are in purchasing or procurement and the final third are distributed among a variety of corporate units, like creative, media, sales, communications/publications, general management and administration.
Long regarded as a print buyer expert and trade writer, Margie Dana launched a new business as a marketing communications strategist with a specialty in printing and print buying. She is as comfortable working in social media as she is in traditional media, and now she’s on a mission to help clients build customer communities through carefully crafted content. Dana was the producer of the annual Print & Media Conference.
Although she has exited the event business, Dana is still publishing her Print Tips newsletter each week. For more details and to sign up for her newsletter and marketing blog, visit www.margiedana.com
