Dana on Marketing Messages: Changing Role Of Print Buyers
I happen to think this is good for the "career buyer," who now has a better chance at climbing that corporate ladder (especially if she's in marketing). Buyers who used to be 100 percent print-focused now have to learn new skills and capabilities. This will help their careers.
This is good for the printers, especially if you recognize that the print buying function is spreading out among one or more units in U.S. companies. Printers can (and should) broaden their business development efforts.
Long regarded as a print buyer expert and trade writer, Margie Dana launched a new business as a marketing communications strategist with a specialty in printing and print buying. She is as comfortable working in social media as she is in traditional media, and now she’s on a mission to help clients build customer communities through carefully crafted content. Dana was the producer of the annual Print & Media Conference.
Although she has exited the event business, Dana is still publishing her Print Tips newsletter each week. For more details and to sign up for her newsletter and marketing blog, visit www.margiedana.com
