Dana on Marketing Messages: Changing Role Of Print Buyers
In our study, we learned some startling insights about corporate buying behavior. A significant number of buyers who have primary responsibility for sourcing print said that other departments in their firms also purchase print. Printers need to call on a variety of departments and buying centers to ensure they reach all the decision makers.
Long regarded as a print buyer expert and trade writer, Margie Dana launched a new business as a marketing communications strategist with a specialty in printing and print buying. She is as comfortable working in social media as she is in traditional media, and now she’s on a mission to help clients build customer communities through carefully crafted content. Dana was the producer of the annual Print & Media Conference.
Although she has exited the event business, Dana is still publishing her Print Tips newsletter each week. For more details and to sign up for her newsletter and marketing blog, visit www.margiedana.com
