Dana on Marketing Messages: Changing Role Of Print Buyers
What Do Print Buyers Do?
Another key finding of our study is that today's print buyer is most likely doing something else in his or her role. Less than 3 percent of our respondents only work with print. About 57 percent of the respondents buy other products and services, and 43 percent of them have some marketing, advertising, or marketing communications responsibilities. A quarter of those surveyed prepare files for printers, and 19 percent have graphic design roles, as well.
Long regarded as a print buyer expert and trade writer, Margie Dana launched a new business as a marketing communications strategist with a specialty in printing and print buying. She is as comfortable working in social media as she is in traditional media, and now she’s on a mission to help clients build customer communities through carefully crafted content. Dana was the producer of the annual Print & Media Conference.
Although she has exited the event business, Dana is still publishing her Print Tips newsletter each week. For more details and to sign up for her newsletter and marketing blog, visit www.margiedana.com
