Dana on Marketing Messages: Changing Role Of Print Buyers
Do Buyers Work with Printers Globally?
Most print buyers work with a variety of print providers, sometimes for different work, other times to spread the work around. Those we surveyed typically work with three or more printers, but usually between six and 10.
Those who spend less time working with printers are likely to work with fewer printers than those for whom print buying is an important part of their job function.
Long regarded as a print buyer expert and trade writer, Margie Dana launched a new business as a marketing communications strategist with a specialty in printing and print buying. She is as comfortable working in social media as she is in traditional media, and now she’s on a mission to help clients build customer communities through carefully crafted content. Dana was the producer of the annual Print & Media Conference.
Although she has exited the event business, Dana is still publishing her Print Tips newsletter each week. For more details and to sign up for her newsletter and marketing blog, visit www.margiedana.com
