Dana on Marketing Messages: Marketing Ideas Ready to Roll

Here are some ideas for video content for printers:

• Customers interacting with press, sales and/or service staff.
• Employee interviews that let customers and prospects get to know your employees.
• Showcase stunning examples of your work and explain in less than three minutes what it is and how it was manufactured.
• A series of did-you-know videos, covering evergreen topics such as: how to use a loupe; tips for doing a press-side OK; PMS books and how to use them; or specialty finishing techniques.

Once you have some videos to share and you've created a YouTube channel, share links to each one across your social channels. Add the videos to your site. Post links to your Facebook page.