Dana on Marketing Messages: Marketing Ideas Ready to Roll

5) Make this the year you improve your Website. It may not need an extreme makeover, but if nothing else, it should be built on a content management system so it can easily be updated.

Add visuals throughout your site, including pictures, graphics and videos. Add video bios on your "Team" page, with particular attention to featuring your department heads. Add how-to videos in your services or resources section. Address those customer issues that came out of the sales and service rep challenge. Use these videos to educate site visitors and, of course, upload to your YouTube channel.