Dana on Marketing Messages: Marketing Ideas Ready to Roll
By Margie Dana
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Use videos to simplify concepts, like QR codes, PURLs, or in-line vs. off-line finishing. If a large number of your customers tend to be novices to print, all the more reason for you to produce short how-to videos to get them comfortable with printing.
6) Amplify your Website's product gallery with a series of complex and beautiful pieces you've produced. Have short production notes attached to each image. Have your Web designer make it so that every time a site page is refreshed, a new image is featured. It's quite easy to have images (and such content as testimonials) rotate on a regular basis in this way.
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