Dana on Marketing Messages: Marketing Ideas Ready to Roll

7) Be the bearer of industry news and trends. Customers are most likely not visiting the major printing industry news and content portals daily—like www.piworld.com—the way you and I are. So bring them the news.

Share critical news with them in a monthly or weekly post, which you can e-mail to them. Keep these e-mails short by using links to the news items. Use this opportunity to be in their in-box without selling anything. This will help them associate your firm with bringing them important industry updates.