Dana on Marketing Messages: Marketing Ideas Ready to Roll

These seven ideas will help shine a positive light on your company. That's marketing. The goal is to keep this "content channel" active on a regular basis and, more importantly, to provide information that's so interesting, your audience must share it with their own audience. PI

About the Author

Long regarded as a print buyer expert and trade writer, Margie Dana launched a new business as a marketing communications strategist with a specialty in printing and print buying. She's as comfortable working in social media as she is in traditional media, and now she's on a mission to help clients build customer communities through carefully crafted content. Dana was the producer of the annual Print & Media Conference. Although she's exited the event business, she is still publishing her Print Tips newsletter each week. For more details and to sign up for her newsletter and marketing blog, visit www.margiedana.com.